Explore MoMI’s interactive online-only exhibitions and archival projects.
The Living Room Candidate
The Living Room Candidate contains more than 300 commercials, from every presidential election since 1952, when Madison Avenue advertising executive Rosser Reeves convinced Dwight Eisenhower that short ads played during such popular TV programs as I Love Lucy would reach more voters than any other form of advertising. This innovation had a permanent effect on the way presidential campaigns are run.
VIEWS FROM THE PANDEMIC
Much as it has profoundly disrupted how we interact in physical social spaces, the COVID-19 pandemic has changed our relationship to all forms of visual media, and altered how we witness social interactions on-screen. Every Movie Cough and Mask-O-Vision are two playful yet provocative web experiences that explore our anxieties about contagion by recontextualizing scenes from film and television. Each site engages current fears of proximity and draws attention to natural human behaviors that have taken on new meaning in 2020.
Every Movie Cough presents coughs and sneezes from throughout the history of cinema. The first database of its kind, the site explores how such bodily expulsions, whether played for comedy or for dramatic effect, take on a new significance as vectors for disease when viewed during a pandemic. In addition to an extensive compilation of clips, the site includes an interactive “Name That Cough” game, and invites viewers to suggest cinematic coughs and sneezes to add to the database.
Mask-O-Vision addresses what its creator Jason Eppink calls “Naked Face Shock,” the sensation of being startled by a close-up of an unmasked character in a film or television show. Utilizing an experimental new browser extension, Mask-O-Vision applies state-of-the-art face-tracking technology to algorithmically detect close-up shots of unmasked faces in films and television shows. They are then covered with computer-generated masks, altering our relationship to what we see.
Wonder Rooms is a collaborative archival and data collection project created by Mala Kumar in partnership with Museum of the Moving Image that seeks to fill in the stories that are not on display, and to uncover and draw attention to the struggles and triumphs of people of color who have long existed in the margins of film and television history. Wonder Rooms turns MoMI's long-running core exhibition Behind the Screen into a site of testimony and witness.
Every Movie Cough
Every Movie Cough is the world’s most complete collection of cinematic coughs (and sneezes). Since the beginning of motion pictures, filmmakers have trained their cameras at whooping, wheezing, sneezing, sniffling, hacking humans. Some of these expulsions are pivotal to the narrative. Many are purely incidental. But today, they all take on a new significance as vectors for disease. That’s why we believe now is the moment to examine them together in isolation, to see how their depictions vary across history and genre.